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What services are offered by Swifty Printing?

1 to 4 Color Offset - Pre-Press Production - Digital Color Printing - Graphic & Web Design - Large Format Printing - Signs - Mailing Services - Drum Scanning - Color Correction - Imagesetting - Full Bindery Service

What software and formats are accepted?

Macintosh: Adobe Illustrator, QuarkXPress, Adobe Pagemaker, Macromedia Freehand MX, Adobe Photoshop, Adobe Acrobat, Adobe InDesign

Windows: Microsoft Publisher, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Corel Draw, QuarkXPress, Adobe Pagemaker, Macromedia Freehand MX, Adobe Photoshop, Adobe Acrobat, Adobe Illustrator

We also accept images in the following file formats: TIFF, EPS, or JPEG.

Files can be accepted on the following media: 1.44 MB Floppy, CD/DVD, USB Flash drives or 100-250 MB Zip Disks.

How do I prepare my files?

Supply all the necessary files.

Include all image and graphic files imported into your document, including images that may be embedded in your graphics files. We prefer that you supply original and editable copies of all graphic files. Graphics that are missing may remain visible but will output in low resolution.

Supply the necessary fonts.

Please be certain to provide both printer and screen fonts. If printer fonts are missing we will not be able to output film for your job.

Convert all your colors from RGB to CMYK.

Your images may print black and white or with inaccurate color if you neglect to convert images.

When converting a Pantone color to CMYK, verify that the CMYK color is equivalent to the original color.

Some Pantone colors are outside of the CMYK color space and appear different when printed as process color. View your screen after conversion for a rough idea of how that color will appear. For an exact determination, view a Pantone color conversion guide.

Scan or save your images at the correct resolution.

Set scanning resolution at double the output line screen. For example, if you need 110-line screen film output (LPI) for a spot color job, scan at 220 (DPI) dots per inch. If you need 175-line screen film output (LPI) for a full color job, scan at 350 (DPI) dots per inch.

Set document bleeds up correctly.

Make sure all bleeds extend between 1/4 and 1/8 of an inch beyond the edge of the size of the finished document.

Send us a mock-up of your document.

It is always useful to have a mock-up as a guide for printing. A PDF e-mailed with your job or even a laser proof faxed to us can serve as such a guide.

Label everything.

Clearly write your name, address and phone number on all diskettes, art or proofs that are sent to us. It is also helpful to provide us with a checklist of everything you are sending.

Following the above checklist helps reduce potential problems, speeds up delivery and avoids fees associated with pre-press problems.

If you don't understand how to do all of these steps, please call us and we will help you prepare your file for printing.

How should I send my files?

File transfers will be faster if you remember to stuff or zip your files. Compression will reduce file size by approximately 50%, so a 6 MB file becomes 3 MB. Compression in no way harms or alters your files.

If your job contains more than one file, use Stuffit to compress and combine them before you upload. This will avoid having to upload several files. Stuffit is available for free at :

Remember that FTP file upload times vary; they are determined by modem speed, ISP capacity and other factors.

Your files may be submitted via e-mail if they are smaller than 6 MB. Our e-mail address is:

If your files are too large for FTP, or you cannot send them digitally, you can mail them to the following address:

Swifty Printing, 2001 3rd Avenue, Seattle, WA 98121

What are Proofs?

A Proof is a simulation of the final document's appearance before printing that shows final color, layout and text.

Why are Proofs necessary?

To insure that your job prints the way you expect it to. Inspection and approval is your responsibility, and represents an opportunity to detect and prevent errors. Once you have signed off, your proof serves as our reference to match the color and layout of your project.

What type of Proofs does Swifty Printing offer?

PDF: This stands for portable document format and is created by Adobe Acrobat Distiller. PDFs are viewable on your computer monitor and require Adobe Acrobat Reader to open them. Both PC and Macintosh platforms run Adobe Acrobat and you can download the software for free. Color fidelity of PDF files is affected by monitor calibration, lighting and the use of Pantone colors (Pantone colors do not always appear as true on your screen and may not be the color that appears in print).

JPEG: This format can be opened on your computer monitor by any Internet browser. Color fidelity of JPEG proofs depends on monitor calibration, lighting and the use of Pantone colors.

Laser Proof: These proofs are created on a color laser proofer. Swifty Printing does not guarantee that Laser will match press sheet color and only recommends them as an approximation for how your final job will print.

IRIS: These proofs are created on a color proofer before films are done. IRIS proofs reduce screen calibration and lighting as factors that can affect the accuracy of your proof. Furthermore, the IRIS prints on a specialty proofing material that simulates the properties of an offset sheet. These proofs are useful for CMYK images such as photos, but are less accurate for illustrations, solids and specific Pantone colors. Swifty Printing does not guarantee that IRIS proofs will match press sheet color and only recommends them as an approximation for how your final job will print.

Matchprint: Since the same films used to burn printing plates are used to create Matchprints, this method yields highly accurate color proofs. Businesses such as ad agencies that require very precise color reproduction prefer this method.

Tips about Proofing options

PDF and JPEG accurately render document layout, however they offer variable accuracy when reproducing color. Color fidelity of PDF & JPEG proofs are affected by monitor calibration, lighting and the use of Pantone colors.

Laser proofs offers are inexpensive and good for digital and offset printing.

IRIS proofs offer a level of color fidelity consistent with “pleasing color” projects.

Matchprints are the most accurate proofing method since they are created directly from the films used to create the plates that print your job.

Proofs will not match a specialty Pantone color when that Pantone color falls outside of the CMYK gamut. Provide your color’s Pantone number and we will mix inks to match your desired color. In such an instance, a Pantone chart will be the best indicator of how color will appear.

Proofing Microsoft jobs presents special challenges. Microsoft files were not designed for color offset printing. As a result PDFs, JPEGs or Laser proofs may not accurately predict printing results. When creating proofs for these formats it is advisable to order matchprints since they are the most accurate and predictable proofs.

Swifty Printing accepts no liability for printing results if a matchprint is not ordered for Microsoft documents.

How is my Proof delivered?

You can choose between online proofing (PDF and JPEG), or hard copy Proofs (Laser and Matchprint). PDF’s and JPEG proofs can be e-mailed to you. Lasers or Matchprints will be sent to you. Mail back your approved proofs as soon as possible so we can commence printing. If you have corrections, please notify us immediately.

How do I select paper?

The paper you choose is important to the appearance and feel of your document. Below are definitions to help you with your selection.

Finish consists of the texture and look of a paper. These terms define a paper’s finish:

Coated: A paper with a waxy finish (shiny or matte) on both sides.

Uncoated: A paper with an untreated surface that is dull and unreflective.

Coated One Side: A cover stock that is shiny on front and dull on back.

Kromekote: A premium ultra high gloss paper available in cover weights. Kromekote is available as coated on both sides and coated on one side.

Laid: Textured lines on the surface of the stock. This finish is used predominantly for corporate identity packages (letterhead, envelopes, business cards).

Linen: Textured lines on the surface of the sheet. Lines are finer than on Laid papers. This finish is used predominantly for corporate identity packages (letterhead, envelopes, business cards).

Laser: A paper guaranteed to be compatible with a copier or laser printer.

Weight: Paper thickness is measured in pounds.

Text Text is a lightweight paper often used for publications, sell sheets and letterhead.

50 lb. Standard lightweight paper used for digital and laser printing

60 lb. Laser opaque sheet, one grade heavier than standard

70 lb. Heaviest Laser Opaque

80 lb. Coated stock, equal in feel to 24 lb. Finch Laser

100 lb. Coated stock, equal in feel to 28 lb. Finch Laser

Note: 50 lb., 60 lb., 70 lb., 80 lb., 100 lb. are measurements used for papers that are meant for offset printing.


Cover is a rigid heavyweight card, not easily folded, generally used for publication covers, business cards and postcards.

80 lb. Light weight coated cover

100 lb. Mid-weight coated cover, heavier than 80 lb.

12pt. Heavy weight coated cover.


Gloss papers are generally used for brochures, company publications, catalogues, posters and postcards as well as four color business cards. Uncoated stock is best for letterhead, envelopes, business cards as well as newsletters and any documents that feed through a copier or laser printer.

NOTE: If you require a specific paper or finish not offered in our pricing selections, please contact us for special-order pricing.

How do I place my order?

1. Click on the quote button and type in all of your information.

2. Within a business day, a prinitng quotation will be e-mailed to you. Please carefully review the quote.

3. Once you approve the quote, please e-mail or mail us your digital files. If the file is too big, please call us and we will provide you with our FTP site information.

4. Within a business day after receiving your files and if your file has been set up correctly, we will e-mail you a proof. If your job is color critical, we will send you a paper proof.

5. Carefully review the proof.

   a. If it is OK to print, please fax or mail us the proof with your signature and the date and time you approved it. Also, please provide us with your credit card information to charge a 50% deposit, or mail us a check. Once we receive the deposit, we can start your job.

   b. If you do not approve the proof, please e-mail or fax us the necessary corrections.

NOTE: It is best to spot corrections or changes when you review your proofs. At this stage, any correction will incur only a nominal charge. Please e-mail them to us. Should corrections or changes be required after a matchprint is delivered, a charge of $25.00 will be billed for each new film. There may also be nominal charges for layout. Your credit card will be debited the balance the date your order is shipped.

Is there an extra charge for bleeds?

No. Unlike many other companies, all our prices include full bleeds free of charge

How long will it take to upload my files?

It will vary depending upon your file size, the speed of your Internet connection and the volume of Internet traffic at the time you send it.

How do I order multiple pieces?

To keep things simple, please place a separate order for each different printed piece you want produced. (For example, if you want 3 different Postcards, please place 3 orders)

How long does it take for me to get the proof of my job?

Once you have placed your order, you should get it within 1 business day after we receive your electronic files.

How long will it take to get my order?

Most jobs will be shipped within 2-5 business days after you approve your proof. Shipping takes from 1 to 6 business days to get to you depending on your location or you may pick it up at Swifty Prinitng.

Do you offer such low prices by “ganging” my job together with others?

NO! We are not a gang-house. Your cards, brochure, etc. will be run on its own, and given the individual attention it deserves.